Fireside Chat with Paul Williams of GE Lighting

Featuring:

Paul Williams, GM of Product GE Lighting

What is the future of lighting? Find out in this riveting chat with Paul Williams of GE Lighting.

Something that the pandemic brought to light was the fact that Americans typically had poor lighting in areas of their home that are now used for homeschooling, eating or even as work space.

There was a sudden influx of demand as users thought about how to better use their lighting as they stayed at home. What might work for a dining room table may not work for part of the home that is used for working from home.

A critical part of this industry is flexible lighting which now integrates with voice technology. There is a very simple integration involved with Siri, Amazon Alexa or Google Home Mini. There are growing trends from simple lighting commands to colored lighting solutions.

Data suggests that during the pandemic, American homes have moved from white balanced lighting towards colored lighting, something European homes have already adapted.

Paul thinks that as people grow in their understanding of what they can do with lighting control and voice, these trends won’t just affect COVID life but will continue to stably grow long after 2021.